Ford Building $30K Electric Truck That Will Only Cost $67K
Most affordable trim available without a radio, doors, seats, and a battery.
DETROIT—Ford has announced they are building a brand-new $30,000 electric truck. As industry experts and anyone following the auto industry predicted, the final cost of buying one will be closer to $67,000.
Ford insists the $30K version is “absolutely real” and will be offered in the base trim. The base trim will not include doors, seats, or even a battery. “Customers are always asking for more customization,” explained Ford spokesperson Linda Carver. “So we’re giving them the freedom to option down to literally nothing. It’s a revolution in minimalism.”
While the $30K model will technically exist, insiders report that production numbers are expected to remain in the single digits, with most units already pre-allocated for press photos, YouTube reviewers, and one Ford executive’s shitty nephew. The rest of the lineup, which includes crucial luxuries like paint, a windshield, and working brakes, will start at $67,000 before dealer markups.
Buyers are already confused. “I thought I was getting a $30,000 truck,” said James Franklin, who placed a reservation last week. “Then I clicked to add air conditioning, and the total shot up by thirty grand. The configurator actually asked me, ‘Do you want to drive in silence or would you like to add a radio for $8,500?’ Cars are quiet these days.”
Automakers find great benefits in the affordable EV switcheroo. Tesla once promised a $35K Model 3, which was available only if you whispered a secret code word at the dealer and agreed to accept the car without quality control. Chevrolet tried a similar tactic with the Bolt, though production stopped. That’s it. It just stopped. Jeff Bezos–backed Slate does not have a radio but it does come with a smartphone mount at least.
Ford is confident customers will not care. “$30K makes headlines,” Carver said. “$67K makes us money. At the end of the day, everyone gets a good deal. Except for the customer.”
Consumers are left with a tough decision as these new trucks roll out. Pay for Ford’s overpriced EV or pay for another overpriced EV.